For companies hiring SDRs and BDRs
Hire SDRs trained by a sales leader who has hired 100+ reps.
I’m Annie Mewborn. I train women to sell in a live 5-week program, then introduce the best of each class to companies that are hiring. If a rep doesn’t work out in the first 3 months, we find you a replacement at no cost.
30 minutes. No pressure. No pitch deck.
“Annie understands what it takes to build successful salespeople because she has done the job at every level. At LeadIQ, she combined a top performer’s instincts with a leader’s ability to turn those instincts into a system other reps could learn and execute.”
- Helped grow LeadIQ, a sales software startup
- $0 to $10M
- Helped grow Attentive, a marketing software company
- $100M to $600M
- Closed with my teams
- $100M+
- Sales reps hired
- 100+
Companies I’ve worked with
Twilio, Outreach, Salesloft, Segment, AppDynamics, Attentive, LivePerson, Iterable, WalkMe, LeadIQ, Chili Piper, Sendoso, LeanData, FinancialForce.
A resume can’t tell you who will pick up the phone.
I’ve hired more than 100 sales reps. Some of the best had never sold anything. They were teachers, servers, and retail managers.
A resume didn’t show me that. The only way to find out was to hire them and wait.
So you hire on a guess. Then you spend months finding out if the guess was right.
I’d rather you meet reps after the training, not before.
Meet reps who are trained before they walk in your door.
Women’s Sales Academy is a live, 5-week training program. I teach it myself, and other sales leaders join our calls to coach.
In five weeks they learn to
- Start conversations with new buyers
- Ask good questions
- Handle tough objections
- Use AI in the sales process
We run a new cohort every month. When each one finishes, I introduce the best ones to our founding partner companies first.
Three steps to your next rep
- Step 1
Book a call.
Tell me a little about your team.
- Step 2
Tell me who you need.
I learn about the role, your goals, and what a great rep looks like for you.
- Step 3
Meet your match.
I introduce you to trained women who fit your team.
Hi, I’m Annie Mewborn
Founder and lead trainer, Women’s Sales Academy
I’ve spent my career building sales teams. I helped LeadIQ, a sales software startup, grow from $0 to $10M. I helped Attentive, a marketing software company, grow from $100M to $600M.
As a Director of Sales, I led managers, hired more than 100 reps, and closed over $100M with my teams.
Now I’m training the next group of great sellers. The academy is new, so I’m starting with a small group of founding partner companies. They meet each cohort first.
Here’s what people who worked with Annie say
“Annie taught me that succeeding in sales isn’t about having the ‘right’ personality—it’s about learning the right process. She made the work feel clear, coachable, and repeatable, and helped me build confidence through real results.”
Haley JordahlReported to Annie “Annie didn’t just tell me to make more calls or work harder. She showed me how to choose the right accounts, improve my conversations, and understand why deals moved forward. The way I sell today was shaped by her coaching.”
Caroline DonahueReported to Annie “Annie was always the hardest working person in our office. The SDRs were held to an already high standard of setting 40+ qualified meetings a month, but Annie prided herself not only on setting the most meetings but finding the biggest deals.”
Mackenzie DavisConstruction Sales ManagerWorked with Annie “Hands down, one of the best managers I’ve ever had.”
Risa KhamsiSr. Sales Development Manager @ EvenUpFormerly on Annie’s team “I asked to be put on Annie’s team before I even started. What she taught me is still how I sell enterprise deals today.”
Rachel ArmstrongEnterprise Sales @ Envive AIFormerly on Annie’s team “I had the great privilege of being a direct report to Annie.”
Grace PfeifleEnterprise GTM @ RunwayFormerly on Annie’s team “The type of leader every salesperson hopes to work for.”
Lauren McNamaraStrategic Partnerships @ FanvueFormerly on Annie’s team “Annie is the type of leader that makes you want to be outstanding at what you do.”
Katie BubbSr. Customer Success Manager @ SalesAPEFormerly on Annie’s team
Trained first. Introduced second.
Job boards send you resumes. Recruiters send you candidates. We send you people who have already been trained to do the job.
| Job boards | Recruiters | Women’s Sales Academy | |
|---|---|---|---|
| Trained before the interview | No | No | Yes |
| Led by a proven sales leader | No | Sometimes | Yes |
| Built for sales roles | No | Sometimes | Yes |
| Free replacement in the first 3 months | No | Sometimes | Yes |
This is a fit if you...
- Are hiring for sales roles now or soon
- Want reps who ramp up faster
- Like the idea of working with a trained talent pool
This is not a fit if you...
- Are not planning to hire
- Need a senior rep with a book of business. Our graduates are early in their sales careers.
Questions companies ask
What does it cost?
We work on a standard recruiting agreement. I’ll walk you through the terms on the call.
What if a rep doesn’t work out?
If a rep doesn’t work out in the first 3 months, we find you a replacement at no cost.
When can I meet candidates?
We run a new cohort every month. Founding partner companies meet each cohort first.
How do you pick the women?
We choose people who are coachable, hungry, and serious about sales.
What kind of roles do they fit?
SDR, BDR, and entry-level AE roles.
How long is the call?
30 minutes. I’ll ask a few questions and we’ll see if it makes sense.
Ready to meet your next great sales rep?
We’re new, and I’m starting with a small group of founding partner companies. They meet each cohort first.
Book a quick call- 30 minutes
- No pressure
- No pitch deck
If a rep doesn’t work out in the first 3 months, we find you a replacement at no cost.
Want to break into sales yourself?
I teach a free live masterclass for women on how to land a first B2B sales role.